Optimizing Operations With Digital Tools

The digitalisation of services and products is now an integral part of every business process. The impact it has on performance of companies however, is not yet fully comprehended. In this study, Italian startups are analysed to identify their digital behavior. Particularly, the use of intra-organizational and inter-organizational digital infrastructures is considered. The results of the manual analysis (Steps 3 and 4) are triangulated with the computer-aided analysis of Steps 4 and 5 to identify the elements that affect the digital behavior of Italian startups.

The analysis of the data shows that, on average Italian startups virtual data rooms in business operational scalability use 1,23 inter-organizational and 1,75 intra-organizational networks. It is also evident that the utilization of digital infrastructures by Italian startups is sporadic. On average only two inter-organizational infrastructures are in use and 68% of the analyzed startups have only adopted one intra-organizational infrastructure.

These findings suggest that the vast majority of Italian startup companies exhibit digital follower attitude rather than developing digital leader behavior. This could be due to the fact that despite being enrolled in the Startup Act initiative, they aren’t yet at the point where they can adopt digital leadership strategies. It is for this reason that it is recommended to the government that they implement new policies aimed encouraging the digitalization of the Italian Startup Ecosystem. This could include among other things, public financial incentives for digitalizing startups.

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Carla Sofia Guerreo Sanchez

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